What is a Travel Brochure?

Tourist brochures are a two-pronged marketing tool. They entice travelers to visit an area, and once there, they inform visitors about what they can see and do at the destination. The actual production of a brochure can be done with computer software, such as word processing and graphic design programs, many of which have templates for creating brochures with different layouts, shapes and sizes. Tutorials abound on the Internet that give step-by-step guides for producing brochures. The content's the thing that must be created -- and it's the content that will make your brochure do its job.

What Should I Include in a Travel Brochure?

• A Good Cover - This is the first thing that people will see and it should immediately answer three questions: 1. Who is advertising? (your business) 2. Where you are located? 3. What are you selling? Make the cover visually compelling and keep it simple. Use professional quality images.
• Description of the Benefit - Tell your potential customers not only what you are offering, but why they will enjoy it. This will require knowledge of your target audience, so research this if you haven't already. Create a personal message to that audience letting them know why they specifically should participate in your offering.
• Call to Action - Your brochure should focus on one specific objective. If you are announcing new offerings, make sure the brochure explains them and their benefits. A brochure that is intended to describe a travel product should be detailed and provide plenty of pictures and descriptions. You should include a statement telling people what you want them to do next and how they can become involved.
• Product Explanation - Describe the facilities completely and include attractive photographs. Include information about special services, promotions and events. Tell them what differentiates you from the competition.
• Recreational Activities - List not only the facilities and activities available to your guests but also any public sites that they may be able to take advantage of during their stay. Entertainment is an important part of travel, so be sure you include all the fun things your guests will experience with your travel product.
• Geographic Information - List the address, contact details and a map to help people find you. If you are located in a place that is difficult to get to, include comprehensive directions. Include your website address if you have one.
• Pictures - Travel is a very visual product category. People want to see where they are going and only high quality professional images can achieve this. Include several photos that best showcases your product. Be careful, however, not to mislead people by using old phots or pictures that misrepresent your offerings.

Sources: https://smallbusiness.chron.com/make-tourist-brochure-55407.html, https://bizfluent.com/list-7216811-things-include-travel-brochure.html