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A sales quote allows a prospective buyer to see what costs would be involved for the work they would like to have done. Many businesses provide services that cannot have an upfront price, as the costs involved can vary. This can be due to the materials that would be used (which can differ depending on the individual needs of the customer), and the manpower that would be necessary. Therefore, it is common practice for these companies to provide the potential customer with a quote (or estimate) of how much it should cost. This quotation will be made by the company using the information that the potential customer provides, regarding the relevant elements that may affect the price. A quote can help the prospective buyer when deciding which company to use, and which services they are looking for.
When considering the information provided on a quote, not only the price should be important; it is also advisable to look at quality and professionalism within a company. This is why it is common practice for most companies to provide prospective customers with portfolios and examples of previous work. This can also help the potential customer when deciding which company to choose for the work they need to have done.
Sources: https://en.wikipedia.org/wiki/Sales_quote
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