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What is a Nonprofit Business Planning Guide?

A nonprofit business plan describes your nonprofit as it currently is and sets up a roadmap for the next three to five years. It also lays out your goals and plans for meeting your goals. Your nonprofit business plan is a living document that should be updated frequently to reflect your evolving goals and circumstances. A business plan is the foundation of your organization — the who, what, when, where, and how you’re going to make a positive impact. The best nonprofit business plans aren’t unnecessarily long. They include as much information as necessary.

Why do you Write a Nonprofit Business Plan Guide?

Write a nonprofit business plan to:

  • Lay out your goals and establish milestones.
  • Better understand your beneficiaries, partners, and other stakeholders.
  • Assess the feasibility of your nonprofit and document your fundraising/financing model.
  • Attract investment and prove that you’re serious about your nonprofit.
  • Attract a board and volunteers.
  • Position your nonprofit and get clear about your message.
  • Force you to research and uncover new opportunities.
  • Iron out all the kinks in your plan and hold yourself accountable.


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